WATER EXPERTISE. BUSINESS PERSPECTIVE.

WATER EXPERTISE. BUSINESS PERSPECTIVE.

We know the business of water.

We know the business of water.

Independent technical and business advice for water-treatment manufacturers, suppliers, and investors.

Clear answers to complex problems.

Practical next steps.

Our capabilities

Let’s talk

The right expertise. Without the noise.

Confidentiality and intellectual property rights are addressed from the outset. Every engagement starts with a simple conversation. We define the challenge, bring together the appropriate technical and business resources, and focus on a practical path forward.

Technical insight / Practical strategy / Discreet collaboration

Specialist capabilities. A wider perspective.

Product strategy & development

From concept to launch-ready design, specifications, and supplier selection for water-treatment products.

Certification & testing strategy

Plan the test program, choose the standard and lab, and avoid costly retests.

M&A & valuation support

Technical and commercial diligence on water-treatment businesses, products, and technologies.

Commercial partnerships & sourcing

Supplier, OEM, and distribution relationships structured to protect your position.

Technology & IP positioning

Position your designs and technology so partnerships and exclusivity are planned from the start.

Technical diagnostics

Water treatment, corrosion, and wastewater problems investigated, with practical prevention and mitigation strategies.

Experience behind the advice.

Led by Greg Reyneke, Managing Director and Master Water Specialist (MWS). Greg is a 30+ year industry veteran who has worked all aspects of the water quality improvement industry, from field work to engineering, management, and consulting.

Typical engagements.

Certification

A manufacturer needed a clear certification path for a new contaminant reduction claim.

Commercialization

A supplier needed partners terms that protected its intellectual property while maximizing market reach.

Technical diligence

A buyer needed technical diligence on a water-treatment product line.

Some conversations are better had directly.

Tell us what you’re working on. We’ll start there - Confidentially.

Red Fox Advisors / We know the business of water. / 503-894-7575 / © 2026 Red Fox Advisors

Red Fox Advisors / We know the business of water. / 503-894-7575 / © 2026 Red Fox Advisors

Red Fox Advisors / We know the business of water. / gregreyneke@redfoxadvisors.com / © 2026 Red Fox Advisors / gregreyneke@redfoxadvisors.com / © 2026 Red Fox Advisors